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    Hans van Leeuwen — Freelance E-commerce Manager based in Amersfoort, Netherlands
    10+ years

    About

    Hans van Leeuwen

    E-commerce Manager with 10+ years of experience accelerating digital commerce performance across marketplaces and D2C channels. Specializing in Amazon, Bol.com, and scalable revenue growth strategies.

    I combine a strong background in UX design with hands-on commercial expertise to create data-driven strategies that deliver measurable results. From achieving 70% market share on Amazon NL to cutting out-of-stock rates below 2%, I turn complexity into growth.

    Amersfoort, NL Send a messageOr email LinkedIn
    Download CV (EN) Download CV (NL)

    Core Competencies

    Key expertise areas

    Marketplace Management
    E-commerce Strategy
    SEO & On-Page SEO
    PPC Advertising
    Content Strategy
    Data-Driven Decision Making
    A/B Testing & CRO
    People Management
    Growth Hacking
    UX / Interaction Design
    Agile Methodologies
    Inventory & Supply Chain
    Google Search Console
    WooCommerce
    Stakeholder Management

    Experience

    E-commerce Manager

    ABS All Brake Systems

    Dec 2025 – Present
    • Leading growth strategy for marketplaces and D2C webshop
    • Implementing A/B testing frameworks and automation
    • Forecasting revenue and delivering actionable KPI insights

    Marketplace Manager

    Alpine Hearing Protection

    Feb 2022 – Dec 2025
    • Achieved 70% market share in earplug category (Nielsen Data)
    • Launched Bol.com seller channel, transitioning from vendor model
    • 20% weekly sales increase via Muffy Kids social campaign

    E-commerce Manager

    Alpine Hearing Protection

    Oct 2021 – Mar 2022
    • Cut out-of-stock rates below 2%
    • Outsourced customer service, improving NPS scores
    • Centralized data and refined shipping logistics

    Team Coach

    Webhelp

    Feb 2020 – Oct 2021
    • Directed COVID-19 tracking, aiding national strategies
    • Implemented training to boost pandemic response skills

    E-commerce Manager

    IGM (badkamerwinkel.nl)

    Aug 2019 – Feb 2020
    • Enhanced organic traffic via SEO strategy
    • Improved content, UX, and product listings

    E-Commerce Manager

    Intergamma (Karwei & Gamma)

    Feb 2017 – Aug 2019
    • Managed online catalogs for KARWEI.nl, Gamma.nl & Gamma.be
    • Delivered company-wide e-commerce training
    • Grew organic search traffic with SEO tactics

    Online Marketeer

    Talpa

    Jan 2015 – Jun 2015
    • Drove web and social media strategies for Dutch television

    Graphic & UX Designer

    Edelman

    Sep 2013 – Jan 2014
    • Spearheaded design projects at the world's largest PR agency

    Education

    B.A.Sc. Communication & Media Design

    HU University of Applied Sciences Utrecht

    2012 – 2016

    MBO – ICT Manager

    ROC Hilversum

    2007 – 2011

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