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One man just liberated Fable... and now it’s illegal
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Read the essayThoughts & Essays
Field notes from Hans van Leeuwen — a freelance e-commerce manager and Amazon & Bol.com marketplace specialist based in Amersfoort, Netherlands. Practical writing on marketplace strategy, listing optimization, and marketplace growth across the NL & EU, drawn from hands-on client work.
70%Amazon NL category share (Nielsen)
+20%Weekly sales via targeted campaigns
<2%Out-of-stock rate, forecast-driven
Waarom je marketplace-listings niet converteren
De meeste marketplace-verkopers behandelen listings als technische formulieren. Maar een listing is UX -- en daar zit het conversieverschil.
Amazon vs Bol.com in 2026
Amazon invested €1.4 billion in the Dutch market. Bol still holds 46% market share. Here is the data-driven breakdown of where your next euro should go.
Designing with LLMs: A UX Framework for E-commerce
A practical framework for integrating large language models into product experiences without losing the human touch.